Conversations on Biopharma Commercialization

Why Start Early? Let's Count The Reasons

Early Commercialization Planning Is Vital for Maximizing Both the Value of Your Company and You Asset

Commercialization is a mindset that should suffuse every aspect of development and preparation for bringing a product to market, optimizing value for both patients and the company. Crucially, “commercialization” is not synonymous with “commercial,” as it includes all functions from R&D and clinical to market access, medical, marketing, ops planning, and communications.

With this understanding, what does commercialization planning entail?

  • Preparing the market and the company to successfully deliver their product to the patients.
  • A complex, multi-year process that should start early in the clinical development program through preparation for launch and beyond.
  • Cross-functional integration, including the incorporation of market, customer, and patient insights throughout the journey.
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